It may appear that things have been looking up for female founders in these recent times. As of 2017, more than 11 million U.S. businesses were owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to the National Association of Women Business Owners. But…

Any original idea, design, discovery, invention, and creative work produced by an individual or group is an Intellectual Property (IP). If your ideas have any economic value you should be thinking of protecting your intellectual property if you have not already done so. Intellectual property protection is designed to prevent…

Last year saw an increase in the use of social media due to the lockdown in the pandemic. More people spent more time on Instagram, Tiktok, and Facebook. People craved more social interactions and businesses tried to function amidst the health crisis. More businesses embraced social media for their marketing…

You've just had a great idea and now you want to get that idea from paper to reality, however, you need capital to make this happen. How do you get the funding to finance your startup idea? A recent study by CBS Insights showed that 29% of startups failed because…

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