Sep 26Market Research: 4 Tested Tools For Executing a Pricing Study.One of the most important questions marketers ask is: “How much should I price my product?”. Pricing too much could potentially chase away customers, and pricing too little could adversely affect the company, and your investment might not pay off. Price says a lot more about your brand than just…Price5 min readPrice5 min read
Sep 20Test Marketing: A New Avenue for Business GrowthLaunching a product is tricky, especially now when competition is high and customer preferences change constantly. Starting a small-scale launch or customer engagement research before introducing a new product or a mass-market marketing campaign is a great way to start a business. We call this type of marketing Test Marketing…Text Marketing5 min readText Marketing5 min read
Sep 116 Effective Steps To Carry Out Pricing Research Remotely.Pricing is a crucial aspect of business strategy as it directly impacts sales, profitability, and overall market positioning. According to HBR, improvements in price typically have three to four times the effect on profitability as proportionate increases in volume. …Pricing3 min readPricing3 min read
Aug 24Harnessing the Power of Artificial Intelligence to Simplify BookkeepingArtificial Intelligence has proven to be a game-changer in various industries, and bookkeeping is no exception. …Artificial Intelligence3 min readArtificial Intelligence3 min read
May 18Nigeria is the Biggest Cassava Producer in the World. Why isn’t it Cashing in on the Global Market?Cassava is one of Nigeria’s most common and essential staple crops, recognised as a 21st-century crop primarily for smallholder farmers. Accounting for about 26% of global production, Nigeria is one of the largest producers of Cassava in the world, producing over 63 million tons of Cassava in 2021. …Cassava7 min readCassava7 min read
Apr 26Africa is predicted to experience a sustained funding slowdown in 2023African tech start-ups had a strong start in 2022, with venture funding doubling from the previous year to reach $3 billion in the first half of the year. However, the VC market correction caught up with the continent in the second half of 2022, resulting in a decline in overall…Africantechstartups2 min readAfricantechstartups2 min read
Apr 12Dimensions of Business Resilience: from the CEO’s StandpointIn an incredibly challenging period, some executives and companies face uncertainty, market volatility, delays, and price fluctuations, forcing them to adapt their business resilience, pivot their business models, and significantly shift their priorities, hoping to maintain their growth and growth confidence. In Nigeria alone, the inflation rate accelerated to 21.82%…Resilience4 min readResilience4 min read
Jan 23Common Mistakes First-Time Founders MakeAccording to a CBInsights study, 15–40% of startup failures are linked to running out of cash, inability to raise capital, no product market need, a flawed business model, and hiring the wrong talent. While all these are true, here are some common mistakes first-time founders make when starting their company. …First Time Founders5 min readFirst Time Founders5 min read
Dec 12, 20224 Early Stage Start-up Marketing IdeasThe most important thing for any start-up is not only funding or venture capital but also building users. So how do you market your early-stage start-up for sustainable growth? Since marketing for start-ups is unique, this guide provides some marketing tips for founders. The most significant difference between marketing for…Marketing4 min readMarketing4 min read
Nov 9, 2022On Seed Funding..Seed funding is a type of round of venture capital funding that provides early-stage funding for startups. It’s typically given to startups with less than $1 million in revenue. Usually, seed funds are given to startups by angel investors or other accredited investors, who have had previous success in the…Seed Investment8 min readSeed Investment8 min read
